Pammy Blogs Beauty: Kiehl's NEW Powerful Strength Line Reducing Concentrate

Wednesday, February 28, 2018

Kiehl's NEW Powerful Strength Line Reducing Concentrate

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As ya'll know, I am such a HUGE fan of Kiehl's skincare. It is one of my top brands that I trust and use most often. They put a ton of research and developement behind each item. This develpment translates into fantastic products that produce noticable results. 

So, it makes me super excited to announce one of their biggest and most majore reformulations ever! Vitamin C is an absolute must for everyday skincare. Antioxidant protection is crucial. So, please make sure that you have a Vit C product somewhere in your anti-aging skincare routine. 

As pioneers in Vitamin C skincare, Kiehl’s has long understood the benefits of this potent ingredient. After 89 trials and years of perfecting, Kiehl’s is proud to announce the next breakthrough in Vitamin C, and the Company’s largest formula renovation in 166 years!

In 2005, Kiehl’s Powerful-Strength Line-Reducing Concentrate was launched as a cutting-edge topical Vitamin C skin care product with 10.5% pure, stabilized Vitamin C – a formula that has remained one of the most popular, highly efficacious formulas on the market for over a decade. The formula is a top-10 best seller, boasts hundreds of 5-star reviews online and has numerous awards. It’s been selling at a rate of one per minute around the world, with more than 5 million bottles sold to date.

A scientific achievement by Kiehl's chemists, the powerful, fast acting serum has undergone a state-of-the-art reformulation that amplifies the efficacy of the original, making it work significantly BETTER and FASTER with an improved application experience with a fast-absorbing, non-oily texture and a pleasant citrus scent from the addition of essential oils.

This advanced formula has a heightened potency of 12.5% Vitamin C (10.5% Pure Vitamin C [L-Ascorbic Acid] + 2% Vitamin Cg [Ascorbyl Glucoside]), and is now made with Hyaluronic Acid, and, like the original, it’s stabilized without water. The new powerful, antioxidant-packed formula provides clinically-demonstrated performance that provides benefits including the reduction of the appearance of fine lines and deep set wrinkles, visible improvement of skin brightness and visible and tactile improvement of skin’s surface quality.

Personally, I loved the previous version of this serum...but, I do like this new version better. I love that it now has Hyaluronic Acid! That is one of my favorite skincare ingredients and something that I use every day. Now I don't feel the need to use an additional hyaluronic acid serum when I use this New Powerful Strength Line-Reducing Concentrate. I really do love simplifying my routine when I can. So, this is great! 

Before I leave you today, I have to share some Vitamin C myths debunked:
  • Your Skin Needs Topical Vitamin C-Not just oranges: FACT
  • More Vitamin C is always better: FICTION
  • Vitamin C is for any skin type, any age: FACT
  • Not all Vitamin C's are created equal: FACT
  • Topical Vitamin C should only work at night: FICTION
Do you use Kiehl's Powerful Strength Line-Reducing Concentrate? Are you as excited about the reformulation as much as I am? I would love to hear your thoughts!

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