Dove Celebrates 60 Years!

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Celebrating 60 Years of Superior Care: Happy Anniversary Dove! 

This past January, Dove started celebrating their 60 year anniversary! Wow, that is crazy!!! When it comes to beauty trends, everything has changed over the last 60 years, but the iconic Dove Beauty Bar has remained beautifully unchanged since its launch in 1957. This is a rare feat in the beauty industry. 

As a long-time fan and lover of the Dove Beauty Bar, it honestly does not surprise me that it has been around and has been unchanged for 60-years. In a nutshell: it is a fantastic beauty bar and it works! It is gentle and I can always trust it. There is literally *always* a bar of Dove in my shower. It is my favorite item to wash my body with on a daily basis. The Dove Beauty Bar has provided superior care and beauty bene ts for generations of women. 

In January, Dove released a limited edition Beauty Bar engraved with the word ‘Care’ to celebrate 60 Years of Care. Dove has joined women in redefining beauty, building confidence, and eliminating stereotypes. It is the Dove brand’s honor to have been by women’s side since 1957, caring for them every step of the way. 

 Dove Limited Edition Engraved ‘Care’ Beauty Bar:

• Same benefits you love, now engraved with the word ‘care’
• Contains DEFI technology, a unique blend of cleansers and moisturizers and leaves skin soft and smooth – proving to be less irritating than soap
• Replenishes nutrients lost during cleansing and gives you more radiant skin
• Renowned for its signature 1⁄4 moisturizing cream
• Contains natural skin lipids that deposit onto skin
• Leaves skin soft, smooth and radiant
• #1 dermatologist and pediatrician recommended Bar in the U.S.
• 6-bar pack / SRP $6.88

Dove and Dove Limited Edition ‘Care’ Beauty Bars is available at food, drug, mass, value and club retailers.

Dove is asking women to tell us how they will continue to #RaisetheBeautyBar over the next 60 years.

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