John Frieda: Destination Style Salon Tour 2011

Hey dolls! 

I just wanted to share some press release information that I got from John Frieda, one of my favorite hair care lines. John Frieda's Destination Style Salon Tour 2011 is coming through 10 cities across the country. I am so excited that they will be visiting my hometown of Atlanta, GA!!! Unfortunately, I can't attend the event. :( But, I wanted to pass along this information for you dear readers! 

All the information below is direct from John Frieda. 

The John Frieda® brand is inviting women across the country to embark on their own style transformation with theJohn Frieda® Destination: Style Salon Tour. Tapping the stylists behind editorial shoots and celebrity looks to help women achieve the style transformations they strive for; the tour is hitting 10 cities across the country to help women arrive at their Destination: Style. Visit the mobile salon as it rolls up in cities across the country, or head tojohnfrieda.com to experience the tour virtually.

Led by celebrated stylist and John Frieda® International Creative Consultant Harry Josh, the John Frieda® expertteam from the Serge Normant at John Frieda Salons in NY and LA will be providing complimentary 15-minute consultations and styling lessons to address every hair issue with targeted John Frieda® solutions. One of the foremost stylists working today, Josh is in demand with top photographers and A-list celebrities alike. When visitors arrive on site, they’ll have the opportunity to make a 15-minute appointment on a first-come, first-served basis. Each attendee will have the opportunity to:

• Check into the tour on FourSquare for the chance to win a full-sized John Frieda product

• Meet with a top John Frieda® stylist, who will consult with her about specific hair issues and educate her on how a John Frieda® regimen can help her overcome obstacles to style
• Receive a “hair prescription” from her stylist
• Visit interactive color tables and use John Frieda’s iPad color advisor tool to find her perfect shade ofPrecision Foam Colour, the breakthrough new at-home hair colour delivering salon-caliber precision and shades, from John Frieda
• Get her photo taken in front of the step-and-repeat outside to capture the transformation and share her new look with friends on Facebook

As a longtime leader in prescriptive hair care and breakthrough products developed and used by top stylists, John Frieda® has what you need to achieve true transformation. In addition to Precision Foam Colour, visitors will learn about all the latest styling breakthroughs John Frieda® has to offer. Stylists on the tour will be using the newest innovations from John Frieda® in their stylist sessions, including:

·         Full Repair: a completely new line designed to address the needs of the style-obsessed woman, protecting and repairing hair exposed to the number one problem in styling, heat damage

·         Frizz-Ease 3-Day Straight: a coveted salon process—semi-permanent straightening—reborn as an at-home treatment, combining keratin and a patented blend of polymers

·         Sheer Blonde Go Blonder Controlled Lightening Spray: the holy grail of blonde treatments—gentle, gradual, controlled lightening without brassiness

·         Luxurious Volume Anytime Volume Refresher:  a stylist secret used behind the scenes for years to give flat hair a lift, captured in an easy-to-use spray dry shampoo